Stella McCartney, watched by her father Paul, wrapped up the most celebrated London Fashion Week for years today with the first catwalk show of her sportswear collection.
But instead of showing adidas by Stella McCartney on a runway, she converted a west
Models played tennis, golf, went jogging or just lounged in cutaway swimsuits while the fashion elite partied beside them, celebrating the end of the six-day event.
Tennis skirts were short and flirty, jogging tops and golfing shorts tailored and cut close to the body, perfect for casual wear as much as for a trip to the gym.
"With Stella we had a clear target - to make the Adidas women's collections more appealing," Adidas Chief Executive Herbert Hainer said before the show.
McCartney will show again in a fortnight when she unveils her luxury Stella McCartney brand in
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The event had more international fanfare than ever this year with McCartney, Matthew Williamson and Luella, three of
A surprise gig by
It also had a clutch of young talents - Christopher Kane, Marios Schwab, Gareth Pugh and Danielle Scutt among them - who were applauded by fashion editors while designing clothes women dressing for everyday may find difficult to wear.
The star turn at Gareth Pugh was a shawl made of fake white mice in mink, while Scutt in her first solo catwalk outing introduced models in patent bondage-strapped animal prints.
"The most exciting thing is the young designers," Hilary Alexander, fashion director for The Telegraph newspaper said.
"But the most important thing about fashion is it should be fun".
Milan Fashion Week begins on Monday.
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