ASEAN nations should speedily introduce strong tobacco packaging and labeling laws which have proven effective in spreading the anti-smoking message, Malaysian media reported on Thursday.

This was the message from senior government officials, civil society officials and World Health Organization representatives from the grouping who met in Kuala Lumpur on Wednesday.

Joining their appeal were experts from Mongolia and Australia attending a two-day regional workshop on tobacco controls, the New Straits Times said.

The call came at the end of a three-year deadline for the Philippines, Malaysia, Vietnam, Brunei and Cambodia to introduce large and effective health warnings on tobacco product packages and comply with the World Health Organization Framework Convention on Tobacco Control (WHO FCTC).

All ASEAN countries, with the exception of Indonesia and Myanmar, have ratified the WHO FCTC, committing to implement tobacco control policies that, among others, will require more prominent and graphic health warnings on tobacco products within three years.

Thailand and Singapore have implemented the requirements.

Article 11 of the WHO FCTC states that warning messages on tobacco product packages should cover at least 50 percent of the principal display areas of the package.

It also requires multiple health warning messages to be sent out, encourages the use of pictures and pictograms, and prohibits misleading terms such as "light" and "mild".

ASEAN governments should play a crucial role in providing support for national tobacco control policies to be put in place, Thai National Committee for the Control of Tobacco Prakit Vathesathogkit said.

ASEAN nations must place prominent warnings in public places as required by the WHO FCTC as pictures spoke louder than words, South East Asian Tobacco Control Alliance (SEATCA) director Bungon Ritthiphakdee said.

Studies in the region had found that prominent health warnings in cigarette packs, including pictures, were far more effective in educating smokers and the public about health risks than text-only warnings, she said.

The two-day meeting, supported by the Singapore Health Promotion Board, ASH Thailand and Vichealth Center for Tobacco Control-Australia, also focused on best practices, examining experiences as well as challenges in drafting laws and implementing such laws.

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